AdMission Corporation Names Leif Welch
Chief Revenue Officer

San Ramon, CA – October 1, 2007 - AdMission Corporation, a dynamic display advertising technology company, today announced that Leif R. Welch has been promoted to Chief Revenue Officer. In his new role, Welch will take lead responsibility for all revenue and customer acquisition channels across AdMission. Direct sales, publisher sales, ad operations, and customer support teams will align under Welch to drive adoption and monetization of the AdMission advertising platform.

"Leif has led our business development team in securing a number of key deals for the company, including Microsoft, Yellowpages.com and several other material not-yet-announced partnerships, as well as driving much of our market-specific packaging and pricing" said Sarah Pate, president and CEO of AdMission Corporation. "He has extensive online advertising experience, and a capacity to capitalize on the rapidly growing market opportunity for AdMission's next-generation dynamic display ad platform."

Welch is a founding member of the AdMission management team, which completed an MBO from IPIX Corporation in 2005. His past positions include business development roles at AltaVista, Comparisonics Corporation and Moodlogic, management consultant at CSC Index, and financial analyst at Prudential Investments.

"The concept of dynamically assembling display ads using database-driven product or listing content is just the beginning of how we can make ads more interesting and relevant to consumers" said Leif Welch. "With strong evidence that these 'smarter' ads outperform comparable online advertising choices, I'm excited about AdMission's prospects for expanding sales efforts, reseller agreements, data partnering relationships, and other channels for ad delivery."

Welch received a BSE in systems engineering and a B.A. in economics from University of Pennsylvania, as well as an MBA in marketing and organizational behavior from the Kellogg Graduate School of Management.

About AdMission Corporation

AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.

AdMission Corporation Contact

Tara Thomas
(925) 328-1211