AdMission Spotlight Ads to Boost Featured Recruitment
Ad Programs for Publishers
Flexible Display Ad Format Showcases "Top Jobs" Type Listings,
Employer Branding and Rich Media
NAA NEXPO CONFERENCE & EXPO - ORLANDO, FL - April 23, 2007 - AdMission Corporation, a provider of online advertising solutions, has announced that publishers are choosing Spotlight Ads to offer new strategic featured recruitment ads or "Top Jobs" type programs. The 2.0 version of the flexible and fully customizable ad unit can dynamically display a mix of branded, text-only recruitment listings across a publisher's platform. Ads can also feature a single employment advertiser's branding with all accompanying recruitment listings and rich media, including images and streaming video.
Recruitment typically comprises roughly half of a newspaper publisher's online ad revenue. Spotlight Ads, rich-media ads with branded response and a dynamic listing inventory showcase, has traditionally been chosen by high-volume advertisers in the autos, real estate and retail industries to feature their businesses and products to target consumers and drive leads. New functionality in the ad unit also makes it an ideal vehicle for publishers to strategically expand all of their "Top Jobs" type programs, garnering additional revenue from employment advertisers and featured recruitment ads online.
"We've been working successfully with AdMission for some time to offer enhanced online classified ads through our Recycler title and in the L.A. Times," said Jeremy Woodlee, director of online classifieds product management, Los Angeles Times. "We look forward to using AdMission's Spotlight Ad technology to deliver enhanced value to our recruitment advertisers. The Spotlight Ads allow us to push "Top Job" listings throughout our websites as ad units. The goal is to generate many more leads for these advertisers, and we're confident AdMission can help us do that."
"There is so much advertising and other content competing for a consumer's attention that it is more critical than ever to give consumers ads that are engaging and relevant," said Sarah Pate, AdMission president and CEO. "The publisher that wins the bulk of the advertising spend in the end is the one that can produce the best results. Spotlight Ads, with its unique blend of media-rich branding and relevant real time inventory, is a critical tool for any publisher targeting online ad dollars."
About AdMission Corporation
AdMission Corporation is a provider of next generation online display advertising solutions, utilizing its proprietary technology to create and distribute intelligent rich media ads that are dynamically customized for target consumers in response to behavioral, contextual, and geographic inputs. The advertiser's brand, message, and live product inventory are merged on-the-fly to create hybrid search/display ads which significantly outperform standard ads. Learn more about AdMission at www.admission.net.
AdMission Corporation Contact
Tara Thomas
(925) 328-1211
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