AdMission Classifieds Now Available for Newspapers

Feature-Packed New Photo Ad Solution Integrates with Minimal Effort

SAN RAMON, CA, June 17, 2004 – IPIX AdMission, a provider of directional advertising solutions, today announced the general availability of its AdMission Classifieds™ product solution for visually enhanced ads. Built on the AdMission™ media platform, AdMission Classifieds is a pre-packaged photo ad system that "drops into" an existing website, or over an existing ad-order classifieds solution. The product builds on the success of iPIXads 2.0, but is turnkey and can be easily implemented in both call center and online applications.

AdMission Classifieds offers benefits to newspapers of all sizes, including:

• Automated advertiser email confirmations with links
• Preview of ads prior to submission
• Bulk upload capabilities to load entire folders of photos simultaneously
• Enhanced viewing presentations including slide shows
• Ability to add pictures and edit online ads without requiring a "kill" from the newspaper
• Unifies the processing and display of ads regardless of where they originate
• Improves print optimization with expanded press curve settings
• Minimizes integration time and costs with complete upload and viewing components already packaged into easily integrated web pages

"IPIX already has a great track record of working with publishers on photo ads," said Peter Zollman, founding principal, Classified Intelligence, LLC. "IPIX AdMission Classifieds should help them strengthen their online advertising strategies. I like the fact that the product is designed to automatically handle both online and print ads in one integrated transaction, which supports the growing trend of combined sales. And its pricing should make it affordable to any organization. Every newspaper publisher should look at this."

"Our AdMission Classifieds solution provides the simplest, fastest method of delivering photo ads to classified advertisers," said Sarah Pate, general manager IPIX AdMission. "The solution works well for individual newspapers as well as those organizations who want to do a corporate-wide custom integration."

Publishers may choose to integrate the product directly or go through a publishing system vendor who has already integrated the AdMission technology. AdMission Classifieds is a hosted solution with per ad transaction-based pricing.

Attendees at the NEXPO 2004 Show in Washington D.C. June 19-22 can view a demonstration of IPIX AdMission Classifieds in booth #2625. http://www.nexpo.com

About IPIX AdMission

IPIX AdMission is a provider of directional advertising solutions. AdMission provides patented, “easy-to-use” technologies to newspaper and yellow page publishers for the on-line creation and delivery of visually enhanced ads. IPIX AdMission is a business unit of IPIX Corporation (NASDAQ: IPIX). IPIX Corporation offers mission-critical imaging where visual content is required for eCommerce and the protection of life and property. Learn more about IPIX’s three business units (IPIX AdMission, IPIX Security and IPIX InfoMedia) at www.ipix.com.

This release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors under those sections. Forward-looking statements appearing herein are based upon current expectations. The matters discussed in this press release also involve risks and uncertainties described from time to time in documents we file with the Securities and Exchange Commission, including but not limited to Form 10-Ks, Form 10-Qs and Form 8-Ks (www.sec.gov).

IPIX, IPIX AdMission, IPIX AdMission Classifieds and IPIX AdMission Directories are registered trademarks of IPIX Corporation. Interchange and Local Direct are trademarks of Interchange Corporation.

Media Contact

Tara Thomas
(925) 328-1211

IPIX Contact

Leif Welch
(925) 242-4055