IPIX AdMission Announces New Enhanced Ad Platform for the Publishing Industry

AdMission Expands IPIX Offering from Imaging to Advertising Solutions

SAN RAMON, CA, June 14, 2004 – IPIX AdMission, a provider of directional advertising solutions, today announced the availability of AdMission™ – a hosted media platform providing publishers with turn-key products that enable local advertisers to easily create online ads that showcase their businesses, products and services, without requiring graphics expertise. AdMission builds on the standard set by IPIX Rimfire imaging technology and adds additional features and improved functionality important to local advertisers, consumers and publishers.

“If online advertising is to achieve its potential,” said Peter Zollman, founding principal, Classified Intelligence, LLC, “publishers need easy and cost-effective tools for creating visual ad presentations that can be offered by sales representatives or as self-service ads. IPIX already has a great track record of working with publishers on photo ads. AdMission is a big step forward in giving local advertisers the ability to create more effective advertising and giving consumers the information-rich listing results they need to make the best buying decisions.”

The first two product solutions built on the AdMission platform, AdMission Classifieds™ and AdMission Directories™, are aimed at newspapers, yellow pages and local search providers. AdMission Directories is easily integrated directly into a publisher’s website. AdMission Classifieds can be integrated directly into a publisher’s website or through an ad-order entry system partner who has already integrated AdMission into their product offering. AdMission Classifieds, which is being launched at the NAA NEXPO show in June 2004, is a full-featured application for creating enhanced photo ads for both online and in print classifieds.

AdMission Classifieds features include:

• Simple template-driven ad creation with WYSIWYG previews;
• Automated, batch processing for image file formats, resolution, file size and color space per publications specifications;
• Automatic email confirmations on completed ads to the publisher and advertiser; and
• Photos presented in an interactive viewer on the same page as classified listing search results, allowing consumers to quickly view slideshows and expanded descriptions of the items for sale and communicating the value in seconds.

AdMission Directories, available for preview at NEXPO 2004, provides newspaper, yellow page and directory publishers with a solution for local advertisers as an up-sell to text only and static display ads. The results are enhanced display ads with key business facts, rich media and printable coupons so consumers can make informed decisions directly within the context of a search listing. Key features of this new product include interactive display ads featuring rich photo capabilities, maps and driving directions, product descriptions, printable promotional coupons, web links and more. IPIX will be demonstrating the AdMission Directories product with integrated technology from Interchange Corporation’s Local Direct™ search and advertising platform. AdMission Directories with Local Direct™ is a turnkey solution for newspapers who want a comprehensive advertising solution with powerful local search functionality.

“Over the last four years, IPIX has helped millions of advertisers sell more effectively with visual content,” said Sarah Pate, general manager of IPIX AdMission. “We designed the AdMission platform and family of products specifically to bring publishers the benefit of our experience. AdMission bridges a critical gap in local advertising; moving the advertising content to where the consumer is shopping. Publishers can now provide local advertisers with the means to create rich, visual ads showcasing their businesses, products and services, resulting in more relevant searches for consumers, and qualified leads for advertisers.”

Attendees at the NEXPO 2004 Show in Washington D.C. June 19 to 22 can view a demonstration of AdMission Classifieds and AdMission Directories with Local Direct in booth #2625. http://www.nexpo.com

About IPIX AdMission

IPIX AdMission is a provider of directional advertising solutions. AdMission provides patented, “easy-to-use” technologies to newspaper and yellow page publishers for the on-line creation and delivery of visually enhanced ads. IPIX AdMission is a business unit of IPIX Corporation (NASDAQ: IPIX). IPIX Corporation offers mission-critical imaging where visual content is required for eCommerce and the protection of life and property. Learn more about IPIX’s three business units (IPIX AdMission, IPIX Security and IPIX InfoMedia) at www.ipix.com.

This release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors under those sections. Forward-looking statements appearing herein are based upon current expectations. The matters discussed in this press release also involve risks and uncertainties described from time to time in documents we file with the Securities and Exchange Commission, including but not limited to Form 10-Ks, Form 10-Qs and Form 8-Ks (www.sec.gov).

IPIX, IPIX AdMission, IPIX AdMission Classifieds and IPIX AdMission Directories are registered trademarks of IPIX Corporation. Interchange and Local Direct are trademarks of Interchange Corporation.

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